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115 and Counting: The State of ODR 2004
Melissa Conley Tyler
Program Manager, International Conflict Resolution Centre, University of Melbourne
Introduction
Most of the literature on online dispute resolution (ODR) to date has dealt in conjecture. By contrast, this paper takes an empirical approach by outlining developments in ODR since 1996, offering a portrait of the state of the field.
ODR refers to dispute resolution processes assisted by information technology, particularly the internet. This can include facilitative processes such as mediation, advisory processes such as case appraisal and determinative processes such as arbitration and adjudication. An outline of terminology used is included in the glossary in Appendix 1.
As of July 2004, at least 115 ODR services had been launched worldwide, settling more than 1.5 million disputes. ODR services offer examples of using technology to resolve everything from eBay disputes to commercial litigation; from family disputes to the Sri Lankan peace process. There are now ODR services in all regions.
The continuing growth of ODR, particularly in Europe and Asia and in courts and other institutions suggests that ODR will impact on dispute resolution practice and should be of interest to all conflict resolution practitioners.
Methodology
This paper updates research conducted for the Department of Justice Victoria in 2003 that identified 76 ODR sites and services worldwide (Conley Tyler and Bretherton 2003 summarised in Conley Tyler 2003). This original research was prepared using the following methodology:
· Comprehensive literature review of 128 books, articles, reports and other resources on ODR, including review of previous site surveys (Center for Law, Commerce & Technology 2000, Schultz et al 2001, Consumers International 2001, International Chamber of Commerce 2001) · Analysis of 76 ODR sites identified through internet indices and search engines, academic indices, informational sites and literature review · Liaison with ODR researchers and the expert community.
These results were then updated in May-June 2004 through the following:
· Search of http://www.odr.info/ (list of ODR providers, ODR blog to June 2004) · Review of ODR Library (Conley Tyler 2004) · Review of Proceedings of Second Annual Forum on Online Dispute Resolution (Katsh and Choi 2003) · Review of Cyberweek 2004 conference discussions at www.odr.info and Network Lawyers group http://groups.yahoo.com/group/Network-Lawyers · Google Search for “ODR” and “online dispute resolution” (first 100 entries) · Contact with UN Expert Working Group on Online Dispute Resolution, Site Committee organising the Third Annual Forum on Online Dispute Resolution and confirmed speakers at the Third Annual Forum.[1]
ODR services identified and assessed in this paper are listed in Appendix 3.
State of the Art of ODR
Growth and Availability
ODR has been available since 1996. Its development can be defined as passing through three broad stages:
· a "hobbyist" phase where individual enthusiasts started work on ODR, often without formal backing · an "experimental" phase where foundations and international bodies funded academics and non-profit organisations to run pilot programs · an "entrepreneurial" phase where a number of for-profit organisations launched private ODR sites (adapted from Katsh and Rifkin 2001:47-72).
The hobbyist phase lasted until around 1996 when the first four ODR services were launched. The experimental phase was around 1997-1998 and the entrepreneurial phase was marked by the many sites launched in 1999-2000.
Since 2001, ODR has been entering a fourth "institutional" phase where it is piloted and adopted by a range of official bodies including courts and other dispute resolution providers.
Given the essentially experimental nature of this field, ODR services have proved surprisingly durable with the majority of services launched still operating.
Of the 115 sites identified, 82 appear to be operational, 30 are no longer providing services and three are unknown. However it should be noted that many of the sites that are nominally offering ODR do not appear to be highly active. Services that are no longer operating are marked in italic type in Appendix 3.
ODR sites and services have continued to be launched with 30 new sites or services established in 2003-2004. ODR sites not included in Conley Tyler 2003 are listed in Appendix 5.
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A single language service is still the most common model (74%).However there are an increasing number of bilingual (15%) or multilingual services (11%).

Other services such as Scenario Builder offer a dispute resolution tool that can be populated with content in any language desired.
Privacy and security
Privacy and security are issues in an online environment as they are for traditional dispute resolution services. Bonnet et al 2002 suggest that ODR systems must be able to meet the following minimum security standards:
· identifies the author of each message
· shows evidence that documents have been completely sent
· ensures the integrity of submitted information
· protects information stored on a database from unauthorised parties
· distinguishes an original from a copy.
ODR technology is definitely coming closer to this point (Bonnet et al 2002, Hornle 2003). However no communication method can provide for absolute security. Security is always a question of risk management.
Much of the early resistance to ODR probably came from the fact that email is not secure. The conventional wisdom is that unencrypted email is about as secure as a postcard (Schultz et al 2001). While encryption options such as S/MIME and Pretty Good Privacy exist, these are not in general use. One estimate is that only 0.5% of email is encrypted in any way (Rule 2002:246).
However, probably because of this, email is not the main communication method used by modern ODR systems. Most systems instead allow parties to communicate on a secure web page or platform. The most common mechanism is Secure Sockets Layer (SSL): this is indicated by a website beginning with "https" or lock symbol on the user's screen. Some systems use encrypted email.
Like any other sites, ODR sites are also at risk of virus infections, intrusions or disk crashes. Firewalls, backup policies and intrusion detection systems are the standard mechanisms used to reduce these risks (Schultz et al 2001). Modern ODR sites appear to make use of these mechanisms.
In line with increasing privacy regulation worldwide, most ODR sites have explicit policies on privacy that tell users what use can be made of their personal information. Some sites delete all information on a case from their database once settlement has been reached (Bankers Repository Corporation) while others can store it in case of the disputant losing data (Intersettle).
Policies and procedures
Most ODR sites have formal policies and procedures, including dispute management protocols, privacy and confidentiality policies, standards of conduct and codes of practice.
Almost all sites explicitly state a set of procedures for handling disputes. These can be as formal as an arbitration procedures manual or as simple as a flow chart. However, none of the ODR systems publicised a dispute handling mechanism if procedures were not followed (Consumers International 2001).
A number of the sites surveyed explicitly bind their online mediators, arbitrators and evaluators to a set of rules for conduct such as:
· rules of the American Bar Association (ABA)
· American Arbitration Association (AAA) Code of Ethics
· ethical standards of the Association for Conflict Resolution (formerly the Society for Professionals in Dispute Resolution)
· Model Standards of Conduct for Mediators
· the Institute for Responsible Dispute Resolution Code of Ethics
· in house standards of conduct.
The American Bar Association established a task force to look at ways of ensuring that ODR services remain effective and ethical (Rule 2002:116). The Online Sector of the Association for Conflict Management prepared Proposed Guidelines for Online Dispute Resolution (Wiener 2001:4). In Australia, NADRAC 2002 provides draft practitioner standards for ODR and the Department of Justice Victoria has commissioned a study into accreditation of ODR practitioners (Conley Tyler, Bornstein and Bretherton 2004).
Future of ODR
As these case statistics show, ODR tools are being used by an increasing number of people to resolve their disputes.
ODR can be a convenient, quick, low-cost option. For some disputes, such as low-value, cross-border internet transactions, there is no other option to resolve them: parties are not likely to fly around the world for an online auction that went wrong. In other cases, the choice can be because of costs, time or inclination. Sometimes people in dispute simply prefer not to meet. Technology can be particularly useful where parties would be in physical danger if they came together, such as in hostile conflict situations.
A needs assessment of a broad cross-section of citizens conducted in Victoria, Australia in 2003 using surveys and focus groups found that more than 70% of respondents were willing to try ODR to settle a dispute (Conley Tyler, Bretherton and Bastian 2003). The main factors influencing this choice were cost, speed and convenience.
However there were a group that were resistant to online technology. This would be predicted by an analysis of factors such as age, culture, disability and income identified by Sourdin 2004 as factors impacting on the use of technology. This suggests that ODR is a valuable additional service, but should not completely replace existing dispute resolution methods.
A study in Canada (Hammond 2003) found that disputants who experienced ODR had positive responses: 80% of disputants who were exposed to ODR found that they had no trouble expressing their ideas, concerns and issues online and they were confident that the other participants understood them. 82% said they had no difficulty expressing their emotions online.
This suggest that a major bar to the growth of ODR may be disputants’ lack of knowledge of the availability of various forms of dispute resolution rather than any lack of demand or previous negative experiences. Ross 2004 suggests this may be a major factor accounting for business reluctance to adopt ODR.
At the same time, sophisticated analyses of the behaviour of disputants highlight the role of corporate cultural barriers in considering dispute resolution alternatives (Opie 2004) and suggest reasons why demand for ADR does not necessarily translate into use of services (Barendrecht and de Vries 2004). Accreditation of ODR practitioners arguably has a role in building trust and confidence (Conley Tyler and Bornstein 2004). Further analysis of why parties choose to use or not use ODR is an area that deserves further research.
Conclusion
With 115 sites worldwide, ODR is no longer conjecture. In fact, ODR has the potential to become a major part of dispute resolution practice worldwide.
Comparing the results in this paper with Conley Tyler 2003 a number of trends in ODR can be identified:
1. Growth in Europe and Asia
2. Growth in developing countries
3. Growth in institutional contexts, especially in Courts and other justice institutions
4. Growth within some service providers as they extend their services to new markets
5. Growth of ODR in languages other than English
If these trends continue, particularly the adoption of ODR by traditional dispute resolution institutions such as courts, ODR will become an important part of dispute resolution practice. Government and justice institutions have a particularly important role in encouraging the adoption of technology through their adoption of technology and its associated demonstration effect.
The increasing integration of online technology into dispute resolution practice suggests that in time ODR may no longer be seen as a separate field of endeavour: it will be seen as dispute resolution using particular tools.
In the meantime, ODR will remain relevant to those involved in dispute resolution, law, e-commerce, industry, information technology and government.
ODR is the term used in this paper for dispute resolution processes conducted with the assistance of communications and information technology, particularly the internet. Similar terms are “online ADR”, "eADR", "iADR", "virtual ADR", "cyber mediation" and "cyber arbitration." Simply providing information about ADR on a website is not ODR.
ADR refers to processes other than judicial determination in which an impartial person assists those in a dispute to resolve the issues between them (NADRAC 1997). Processes can be determinative, advisory or facilitative.
The main determinative process is Arbitration: a process in which the parties to a dispute present arguments and evidence to a neutral third party who makes a determination (NADRAC 1997). The arbitration judgment is binding on parties.
Advisory ADR processes include expert appraisal, case appraisal, case presentation, mock trial and neutral evaluation. In each process, an ADR practitioner considers and appraises the dispute and provides advice as to the facts, law and possible outcomes. Case Appraisal in this paper refers to all of these processes.
Facilitative processes include Conciliation, Mediation and Facilitated Negotiation: in each case the parties to a dispute, with the assistance of a neutral third party, identify the issues in dispute, develop options, consider alternatives and endeavour to reach an agreement (NADRAC 1997). Complaint Handling is a facilitative process where a party can make a complaint to a third party who will communicate a demand for redress to the respondent, usually for consumer disputes. It may or may not include the power to make a non-binding decision.
Online is a colloquial term that refers to communication through an electronic medium, especially the internet. The Internet is a global network of computers that exchanges data and communication messages. Online communication includes:
· Email - a virtually instantaneous transfer of mainly text messages
· Instant Messaging - a variant on email that allows synchronous online chat
· Online Chat - a synchronous, text-based exchange of information
· Threaded Discussion (also known as bulletin boards) - an asynchronous, textual exchange of information organised into specific topics
· Video/Audio Streams - asynchronous transfer of recorded messages
· Videoconferencing - synchronous transfer of video information.
Online Disputes are any disputes that arise through or because of online communication methods. For example, a dispute between a consumer and a website that sells products online, or between a buyer and a seller over an internet auction. Offline Disputes are any disputes that arise in the "real world" outside of cyberspace. These include family disputes, neighbourhood disputes and employment disputes.
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